The World Wide Rave

What is a World Wide Rave?

No, it's not a massive rave party that's happening at the same time all around the world but just in different places. WWR is when a mass amount of people around the globe can't stop talking about you, your company, and your products. And when online buz drives buyers, bloggers, and fans to your site simply because they want to be there.

How do you achieve World Wide Rave Status?

Those of you who are Star Wars junkies should recognize this next quote "You must unlearn what you have learned." this phrased was quoted by Yoda in Star Wars. So how do you "unlearn" things we here are a few pointers:

1. Unlearn the use of jargon(or slang) about your products or services, instead try to get rig to the needs and/or problems of your buyer persona's(identity).
2. Unlearn spin(invented stories or lies). Realize that people not only crave but applaud and respect authenticity along with transparency. 
3. Unlearn interrupting people with messages(aka:bothersome pop ups). Go the opposite direction and just publish the content that they want to read.
4. Unlearn being egotistical(self-interested) forcing others to adapt  your terms. Create online content geared towards addressing buyer needs as well.
5. Unlearn the assumption(hypothesis)that charging for access is a plus, because that isn't always the case. If you create something that becomes popular enough to rank WWR status then don't put the price tag on the access to your content put it on the product or service it self and then let the millions of people connected to the Internet tell & sell your story for you.

Even though this may sound a wee-bit overbearing right now just try to take it one step at a time an see how far it gets you. Don't forget that you have my happiest thoughts and best wishes, Thank You for reading come back soon :-)